GAP'S "Product Red"- AIDS Initiative

GAP is the new launch partner of "Product Red"- a new innitiative founded was launched by the U2 singer Bono and Bobby Shriver to raise money for and spread awareness of HIV/AIDS in Africa.The team partners up with iconic and well known brand-makers (does Armani's collection in London ring a bell?) and produce product red collections. GAP will be donating half of the funds it collects from the red collection to the women and children suffering from AIDS in the African nations. Now shopping can turn into something alittle more positive than a wallet destruction.