DEMI FOR L'OREAL

HELENA RUBENSTEIN confirmed rumours October 12th that Demi Moore has signed to be the new face of the brand. The L'Oréal-owned brand follows Versace in signing the actress, who will star alongside Kevin Costner and William Hurt in the forthcoming Mr Brooks, and she is currently thought to be shooting the ads in the UK. "She has this charisma, a life that a lot of women aspire to," said Patricia Turck Paquelier, international brand president of L'Oréal's prestige and collections division.

source: Vogue.co.uk