(Reuters) - Five anti-fur protesters stormed Roberto Cavalli's flamboyant fashion show today, unrolling posters saying "Cavalli = cruelty" on the catwalk before they were dragged away by security staff.
Cavalli's sports-themed show for his Just Cavalli label had opened with a live brass band dancing on a mock football pitch, followed by models in broad-shouldered cropped jackets and thigh-skimming dresses to a backdrop of electronic score boards.
The protesters belong to animal rights group PETA (People for the Ethical Treatment of Animals). Three of its members had also crashed the Burberry fashion show on Monday, shouting "Burberry fur shame".
PETA won notoriety in the fashion world in the 1990s with adverts of nude supermodels accompanied by the slogan "We'd rather go naked than wear fur".
But since then, fur has steadily crept back into fashion magazines and onto the catwalks.
Even though there have been NO fur outfits so thus far at Milan Fashion week, PETA president says they target Cavalli because he claims to be an animal lover but has used fur in his other features.